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Eye-share

When people‑first tech meets people‑first storytelling
Client
Eye-share
Website
Eye-share

Ever since Flare’s first year, Eye‑share has trusted us to tell their story. What started with a single request to chronicle their Brukerforum conference has grown into a steady rhythm of event films, brand photos and webinars. Being neighbours in Stavanger means we can drop by with a lean crew whenever inspiration or a deadline hits, slipping straight into their day without fuss and focusing on what matters: the people behind the tech.

“Flare has become a valuable and natural extension of our marketing team… They make people feel relaxed and natural in front of the camera, which truly makes a difference in the final result...” — Mariann Bore, Marketing Manager at Eye-share

Some examples of how we have helped:

  • Same‑day Brukerforum highlight film and eight customer testimonial clips
  • 100‑image, people‑first brand photography library
  • 15‑episode "SofaTalks" multi‑camera webinar series with teaser cut‑downs

Brukerforum: a same‑day story, told before the attendees left

Oslo, October 2024. Eye‑share’s client conference buzzed with live demos and idea swaps, and our task was clear—capture the atmosphere and share it back with delegates before they grabbed their coats. One camera roamed the crowd gathering candid event footage, while a second slipped into a storeroom‑turned‑mini‑studio to record customer testimonials. The space was barely big enough for a tripod, so we flipped the camera vertical and later widened the frame in post to create a clean, studio‑style look. By the closing speech, Eye‑share rolled a 60‑second highlight film that drew cheers and elevates the engagement, not to mention it was posted to socials soon after. Those testimonial clips continue to fuel their LinkedIn and email campaigns.

A living image library for a light rebrand

When Eye‑share refreshed its visual identity at the start of 2025, we designed a one‑day, people‑first brand photography sprint that could feed every touch‑point—from hero banners to recruitment ads. Tethered preview screens let the marketing team sign off in real time as we walked a complete loop of their Stavanger HQ, setting natural scenes with real tasks rather than static poses. Subtle pops of colour—yes, those IKEA desk plants—kept the palette on‑brand without locking future shoots into an impossible look. The result is a 100‑image library that not only complements their brand but that Eye‑share can still dip into weekly for social posts and product launches.

“SofaTalks”: webinars that scale

Ask a developer to host a webinar and you’ll often meet camera‑shy silence. Not at Eye‑share. Their SofaTalks series puts two experts on a couch and lets genuine conversation do the selling. Our job is the turnkey multi‑camera webinar production: transforming a meeting room into a soft‑lit set, flying a key‑light overhead to avoid sofa shadows, and rolling three cameras for maximum editing flexibility. Because we batch‑record up to four episodes in a single morning, the marketing team walks away with a year’s worth of gated content that keeps lead‑gen numbers healthy—all without pulling the product team off the roadmap for more than half a day.

Why it clicks

Eye‑share believes in real people, honest feedback and steady improvement—and so do we. That shared outlook turns every shoot into a relaxed conversation, whether we’re racing to finish a same‑day event film or sliding desks around for the next corporate video. We genuinely enjoy collaborating with the Eye‑share crew and can’t wait to see what we create together next.

“Flare har blitt en verdifull forlengelse av markedsteamet vårt … De får folk til å føle seg trygge og naturlige foran kamera, noe som gjør en stor forskjell i resultatet.” — Eye‑share Marketing Team

A few stories we’ve helped tell: